Products and services

As dedicated masters of Field and Tab in Sub Saharan Africa as well as a full service research company for the Kenyan market, Acuity Market Research LTD is experienced in Data Acquisition (DA), Project management, Data Analysis, Reporting and presentation across Sub Saharan Africa.

Our service offering includes:

Market entry surveys

Benchmark surveys

Employee satisfaction surveys

Customer satisfaction surveys

Distribution checks

Brand awareness and loyalty

Retail audits

Mystery shoppers

Usage and Attitude (U&A)

Concept testing

Price testing

Ad testing

Product testing

Electoral population Monitoring

Political Campaign Evaluation

Qualitative research

When it comes to qualitative research, Acuity Market Research LTD likes to focus on you and your needs. We always consider the quality and the comfort of our client and offer the best facility available in the specific location.

Our approach to data collection has always been customer centric and we prefer treating research participants as people. Our local fieldwork team has extensive recruitment experience across B2B and B2C spectrum and we are well placed to recruit target groups with incidence rate as low as 1%.

With exclusive focus on fieldwork we provide best in class recruitments for different target groups.

To establish thorough understanding of qualitative factors we use:-

Focus group discussions (traditional & online)
In-depth personal interviews
In-depth phone interviews
Triads
Ethnography
Immersions
Home visits

Quantitative research

Our approach to quantitative research is to design the right research tool coupled with most efficient and effective research methodology.

At Acuity Market Research LTD, we conduct insightful quantitative research and translate findings into useful information that clients can trust to help them make sound, strategic decisions.

To ensure that our work represents your target market accurately, Acuity Market Research LTD adheres to rigorous quantitative research principals and a Standard of Practice manual on Principles of data collection across all markets.

Our quantitative research methodologies include:

Face-to-Face PAPI Interviews
CAPI (Computer Assisted Personal Interviews)
CATI (Computer Assisted Telephone Interviews)
Online surveys (CAWI – Computer Assisted Web Interviews)
CLT (Central Location Test)
Product Placements
Retail Audits
Mystery Shopping

Some of the other services offered include:

Desk Research

Translation

Transcription

Data Analysis & Reporting

Copyright Acuity Market Research 2015